Blindspot: Hidden Biases of Good People
Understand how our brains use common stereotypes, and how we can outsmart them. Learn how to identify and eradicate unconscious biases about others' character, abilities, and potential.
“Accessible and authoritative . . . While we may not have much power to eradicate our own prejudices, we can counteract them. The first stop is to turn a hidden bias into a visible one. . . . what if we’re not the magnanimous people we think we are?”
—The Washington Post
In Blindspot, leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Using their experience with the Implicit Association Test, a method that gives us a glimpse of our unconscious biases at work, Banaji and Greenwald question the extent to which our perceptions of social groups shape our judgments about people’s character, abilities, and potential. Explaining the science clearly and plainly, Banaji and Greenwald guide us through the workings of the brain, how it uses common stereotypes, and how to “outsmart the machine” that relies on them. Powerful, challenging, and revealing, Blindspot is an invitation to understand our own minds and, in the process, be fairer to those around us.